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About Isfahan University of Applied Science – Arts & Culture Campus 1

Isfahan University of Applied Science – Arts & Culture Campus 1


This academic center has taken the responsibility of teaching art and culture to the education.

Regarding environmental and educational infrastructures, this higher education center has an ideal status.

The total area of the university has been 30000 M2. In this area, educational, administrative, service and amusement are located.

Educational environment

Educational environment complex is about 5000MM including the following section: educational classes having different capacities, multimedia facilities and educational aids; halls equipted with audio-visual devices, gym, language laboratory equipted with server-client facility and full audio-visual, computer site equipted with updated computers accomodating up to 90 people , dinning saloon,  technical art and culture library equipted with connected softwares to scientific centers and great libraries of the country, appropriate space for holding outdoor seminars and performing live music, audio-visual classes, animation workshops,photography, computer, publication, correspondent and so on.The possibility of using Internet and Wi_Fi in all the center's environment.University majors for pre_registration on October semester, 2017

Professional  Associate of arts of Cultural Affairs
Professional Associate of arts of  Animation Affairs

Professional Associate of arts of  Publishing _ publishing  designing
Professional Associate of arts  public  relations

Professional Associate of arts  Cinema_ Film editing

Professional Associate of arts of assistant_ director

Professional Associate of arts of news photography

Professional Associate of arts of  Graphic Visual arts

Professional Associate of arts of  Music_ playing, Iranian instrument

Professional Associate of arts of  music_ playing,  Classic instrument

Majors of Bachelor level

Professional bachelor of Animation_ directing
Professional bachelor of Public relations and Media

Professional bachelor of Music, playing classic instrument

Professional bachelor of Music, Playing Iranian instrument

Professional bachelor of News_ photography

Professional bachelor of Cultural Affairs_ Cultural Programming

Professional bachelor of Cinema, Film_ Editing
Professional bachelor of Cinema_directing

Address:Isfahan University of Applied Science – Arts & Culture Campus 1 Danesh St, Robat 3th St, Isfahan

 Publishing Training

Newspapers, publishers, printers and online media outlets utilize publishers' skills each day. These professionals design graphics and prepare layouts for traditional or electronic publishing.

Publishers offer basic design training. Best suited for individuals seeking entry-level positions, a certificate programme introduces students to publishing concepts, design principles and publishing software. Students take courses in electronic publishing, computer graphics, visual communications, copywriting and etc. Many certificate programmes are offered at colleges and universities and may be completed in one or two semesters. Future publishers may complete an associate degree programme in visual communication or graphic arts. This 2-year degree programme prepares students to create their own layouts, manage workflow and prepare layouts for printing. Students often combine classroom design theories with actual computer-based lab practicums. Graduates have an extensive knowledge of publishing and a full understanding of traditional and electronic publishing.

Continuing Education

Publishers must pay meticulous attention to detail and possess an excellent sense for turning clients' design expectations into fruition. Each day, publishers are the middle persons between clients and publishers. Therefore, they must be good communicators and have strong work ethics. In addition, continuing professional development may be required for publishers as innovations and technologies advance. Individuals must be willing to learn new techniques and applications as the industry progresses.

They are not bound by certification requirements or licensure mandates. Individuals with limited formal training and skills often work under the eye of more experienced supervisors. Advancement occurs upon mastery of design and publishing skills or completion of formal training programmes. More experienced individuals or those holding an associate or bachelor's degree often secure managerial or editorial positions. Individuals may also find positions as Web publications designers or find employment with book publishers, magazines, newspapers, advertising agencies and graphic design firms.

Demonstrating graphic design skills and the publishing savvy are vital when seeking employment. Individuals may train while on the job or complete the publishing internships. Either way, these hands-on experiences build professional portfolios that demonstrate the publishing proficiency for potential employers. We also recommend publishers be proficient in simple math ratios and have good dexterity, eye sight, depth perception and artistic ability. Many acquire these skills through on-the-job training. However, employers often require completion of formal certificates in publishing or degree programmes in graphic design or visual communication prior to employment.

Publishing training is offered as a certificate or an associate's degree programme, in addition to on-the-job training. A bachelor's degree in this field can offer a more in-depth study of the subject.

Print Designer:

Print designers combine images and text to create the layouts for advertising and marketing campaigns. Continue reading to learn more about essential degree and technical requirements, as well as information about job growth and salary potential for art directors and graphic designers who may specialize in print design.

Print designers use their technical and typographic skills to arrange and style words and numbers as they appear on a page. Their design activities include choosing font types, sizes and colors to create attractive headlines and text-based presentations that will catch the reader's eye. Determining letter and line spacing, integrating illustrations and photographs and laying out pages are also part of a print designer's responsibilities. Potential areas of employment include book and periodical publishers, ad agencies and design firms.

Required Skills

Print designers should be proficient in the use of Adobe Illustrator, InDesign and Photoshop and Quark Xpress. An understanding of consumer demographics and the aesthetic elements of typography are also important, as well as good communication and time-management skills.

Alternate Career Options

Similar career options within this field include:

Multimedia Artists and Animators

Multimedia artists and animators also use computer software to create designs, and their projects may include films, games, and online visuals. Education requirements are similar to those for graphic designers and may include majors in computer animation or art, fine art, game design or interactive media Writers and Authors.

Writers and authors, such as copywriters or generalists, research and write content for consumer ads, books, or print- and Web-based publications.


BA Animation is a practice-led course in which you learn the fundamental skills and principles of animation in an intensive and collaborative setting where you’ll develop knowledge and understanding of the whole production process.

The collaborative nature of the pathways ensures that you will graduate with the technical, creative and critical skills to work both in a specialist role within your field, as well as, in a multidisciplinary context within the creative industries. You will benefit from access to a broad range of specialist creative industries and a network of professionals and key industry partners.

As a revalidation, BA Animation will retain its distinctive course features, most notably:

  • A playful, curious and experimental approach to animation
  • A questioning and critical investigation of format and audience 
  • Embracing physical making and how that can be used to inform aesthetics unique to digital environments

Animation is no longer restricted to conventional formats and the course reflects this by encouraging you to explore a range of areas including performance, installation, interactive, animated graphic novel, mobile, projection mapping, short film or documentary.

The course includes:

  • 3D Computer Animation is designed with industry professional practice at the forefront. It will equip you with the specialist skill set required to work within a 3D digital team, in the animation, film, TV, commercials, visual effects or games industries. You’ll gain an understanding of the software, workflow and pipeline principles that underpin this specialist area.
  • Visual Effects (VFX) gives you the experience and skills to work in the film, television and animation industries, having the particular skills to be able to create through digital techniques, characters, objects, environments and effects that are not seen in front of the camera, but are integral to the imagined world.
  • You'll study rendering and composition tools, procedural effects such as fire and tornadoes, and learn how to build digital creatures and characters. You’ll work in close collaboration with BA Animation students.
  • Game Arts engages you with a wide range of current and emerging gaming platforms. The increased demand for games along with the increase in processing power of our digital devices means that games are becoming more complex in terms of visual content and animation.

Student Work

Course details

Content: What students can expect

  • BA Animation will actively encourage you to investigate formats and explore outcomes beyond the traditional modes associated with animation - such as installation, virtual reality (VR), augmented reality (AR), live performance, projection mapping, short film documentary to equip graduates with the ability to offer multi-disciplinary solutions.
  • The course looks at animation production in a broad context, providing an intensive and team-based experience, in which you develop expertise in the whole production process. You’ll learn how to deal with the challenges of a professional animator – the importance of flexibility and the value of entrepreneurial skills.
  • You’ll be taught drawing as a key skill that informs all aspects of your subject knowledge and technical expertise.
  • The course places a strong emphasis on developing your communication and presentation skills, giving you the confidence to articulate your ideas to colleagues and clients in a professional context.
  • Industry-led and mentored live projects and competitions are delivered in collaboration with external industry partners. You’ll have the opportunity to practice your skills in a professional context and to build a strong portfolio of work.

Entry requirements

A degree in a relevant subject.

The course tutors will review the following key elements when making a decision on your suitability to join the course:

  • They will review your academic or personal references

Work experience and opportunities

BA Animation will prepare you for progression into jobs in animation or related time-based media production, usually in a freelance capacity.

You can expect to enter a variety of production areas that use animation such as roles in production, direction, design and characterization. Your portfolio will provide you with the opportunity to demonstrate the relevant skills and knowledge required for successful employment in these fields.

You can work in film production offices, animation studios and edit and design workshops.

Cultural Studies

This programme takes an innovative, interdisciplinary approach to the study of contemporary culture and cultural theory.

Adopting transcultural perspectives, we encourage investigations into the questions of identity and representation; the urban realm as a site of intense cultural production; and instructive tensions between spatial, textual, visual and material forms that both shape and are shaped by cultural contexts, specific practices, various image and media technologies and theoretical debates.

In engaging with the complexities of visual knowledge and the technological mediations of images, texts and objects, the programme encourages critical reflections and research methodologies in which image and visual practice contribute to the research corpus and serve as critical tools of investigation.

In exploring social and political conditions in which cultural expressions take place, especially the local and global processes of transformation and contestation, the programme offers a unique focus on the diverse manifestations of material cultures and cultural landscapes.

Multidisciplinary and critical comparative approaches are key facets of the discipline of cultural studies and we welcome students coming from varied academic backgrounds and cultural traditions.

Course details

The programme combines seminar and tutorial work with group discussions, class presentations, essays and longer research projects.

Content: What students can expect:

By following this programme students will benefit from the following learning outcomes:

  • Cultural Studies allows students to explore their own and other cultures, providing them with the tools to analyse a wide range of issues. The University is committed to equipping students with research and writing skills that will assist in opening up a range of career prospects. The study of contemporary culture also complements all forms of study in the humanities and social sciences as well as law, the sciences, the arts, government, economics, commerce and education.
  • Expand and refine critical appreciation of current developments and discourses related to culture, society, politics, religion and visual culture.
  • Acquire and/or further develop their capacity to think in both images and texts, and explore theoretical questions through the engagement in spatial and visual practices.
  • Acquire and /or further develop their abilities and skills for curating and presenting researches.
  • Gain critical, analytical, interpretative and representational skills that are transferable to both academic and other professional settings.

Throughout the programme, your learning will be supported by guest seminars and critical reviews, film screenings, exhibitions, workshops, field trips and events and directed towards events hosted by the University and other cultural institutions within the city.

Entry requirenments:

A degree in a relevant subject.

Work experience and opportunities:

This programme is an ideal stepping stone towards advanced study in cultural studies and any related field. This in itself could lead to an ongoing academic career, or a role in education. You may otherwise take the critical, analytical, interpretive and representational skills and apply them in almost any professional setting.

Experts in the field of cultural management can play a vital role in individuals’ and people’s behaviour in an organization, the professional ethics to the behavior of a citizen and even urban rights; in other words, it consists of management of cultural behaviors includes organization, society, politics and the religion of the family with its subcultures.


A movie director is a storyteller who needs a lot of people, equipment, creativity and planning to bring his story to a movie audience. And in the process, the director has to hold on to the vision while dealing with temperamental artists, union contract requirements, uncooperative weather, studio time, budget demands and a handful of other uncontrollable uncertainties.

BA directing is a four year integrated course which equips you with the artistic and technical skills suitable for work or for further training in theatre, film, television and radio. Working closely with actors, the course gives you a deep understanding of the acting process and a common language with performers.

  • You will engage in a range of collaborations with acting, writing and design students across the Drama and Performance Programme
  • You will work both collaboratively and independently. Working alongside actors as part of an ensemble you will learn the importance of your creative contribution to the collective endeavour
  • BA Directing is taught and mentored by highly experienced tutors who have strong and active links to the professions enabling you to benefit from their expertise and provide you with high quality professional placements during your studies
  • An impressive number of graduates are working in the theatre and film industries.

Course detail

Highly vocational and intensive, BA Directing at University of Applied Science – Arts & Culture prepares you for direct entry to the directing profession while laying the foundations for a successful career in directing across different media.

Distinctive features of this course include:

  • Intensive career focus as a professional director
  • Close links with the acting course at other universities and collaboration with student designers and filmmakers.
  • Strong contacts with the profession, including regular visits by distinguished practitioners either as lecturers, visiting professors or directors
  • Extensive placements with theatre, film and television companies
  • A methodological approach based on the work and achievements of leading artists and teachers.
  • A balanced approach to repertoire, covering the classics and contemporary theatre and with a strong emphasis on the screen
  • Options for specializing in directing for either theatre or the recorded media based on a common foundation in acting

Entry requirements

A degree in a relevant subject.

Work experience and opportunities:

Entry to BA Directing is highly competitive. Students should be interested in it and have enough talent and ability to achieve the desired results.

We look for:

The course is open equally to recent school leavers (who may have spent a year or more working, preferably in a theatre/media context) and to mature entrants with life and work experience, preferably in a performance-related context.

We are looking for potential student directors who are committed, imaginative, curious and resilient, with respect for actors and a passion for directing, and a serious approach to the art of directing in the classical tradition and for the screen. We are looking for people who are not afraid to take creative risks, who respond to stimuli and who are excited by the idea of being in an ensemble, working generously and openly with others.

BA Directing focuses on directing for both the theatre and recorded media (film, television and radio). It provides an in-depth study of the art of the actor so that future directors will have an organic understanding of the acting process and a common language with performers.

BA Directing offers you developing opportunities to work with actors:

  • In the first place, by acting alongside them and observing actors at work
  • At more advanced stages, through undertaking increasingly complex assistant director functions
  • Finally, by directing fellow students in a number of projects.
  • You'll also have the opportunity to collaborate with designers, musical directors and fight directors, editors and sound engineers. In the latter stages of the course you have two opportunities for placements with a variety of theatre and television, and beyond, during which you may observe not only artistic work, but also aspects of technical production, management, publicity, marketing and outreach.

BA Directing aims to deepen your awareness of the profession in all its aspects, including the risks and uncertainties associated with the directing life. In addition to your education and training as a director, we offer education and training for life and work through our personal and professional development programmes.

Many ex-students have become directors, or have become professionally involved in the wider creative worlds of theatre and the recorded media.


Graphic Design


Students are encouraged to experiment, develop their own distinct voice and look for appropriate methods of producing work. The course is run in close collaboration with the city's graphic design industry, giving our students the skills and professional exposure to prepare them for their future careers.

The course is founded on established Graphic Design processes such as:

  • Typography
  • Print design
  • Illustration
  • Design development.

We make full use of the numerous galleries, exhibitions, design lectures and other events the city has to offer. If student demand is sufficient we can also organize study trips to other universities around the world.

The course team uses various teaching methods including:

  • Lectures
  • Workshops
  • Studio-based sessions
  • Seminar groups.

Student Work



Course details

Content: What students can expect



  • To produce wide ranging projects ranging from the commercially focused to the more experimental, as well as engaging with the principal of social, political, commercial and industrial debated.
  • To produce process driven work across different areas of communication design such as typography, book design, print, exhibition graphic, interactive, motion graphics and video.
  • A series of key ideas lectures, which introduce important questions and theories that underpin contemporary art and design.
  • Course tutors from a range of different disciplines, including artists, designers and filmmakers.
  • To work with influential design and advertising agencies.

Entry requirements

We select students based on their abilities, looking primarily at their portfolio of work and personal statements. Individuals can enter the job after having received a high school diploma in graphic arts if they are talented and artistic. It should be noted that having a graphic diploma is the least degree to enter this job; therefore, it is advised that to be professional at work, students achieve higher qualifications.

We look for:

  • An ability to explore, articulate and develop ideas
  • An ability to research information and visual material to support your ideas
  • Your portfolio to demonstrate a range of appropriate skills and technical abilities
  • An ability to communicate your ideas visually, verbally and in writing
  • An ability to self-direct and evaluate your own work

Work experience and opportunities

Our BA Graphic Design students gain first-hand experience through working on projects with leading organizations and businesses.

On completion of the course you should have all the skills and experience necessary to pursue work within:

  • Graphic design studios
  • Publishing houses
  • New media/multimedia studios
  • Advertising agencies.

A number of former students have also been successful in setting up their own design businesses. Students pursuing a career in illustration work generally on freelance commissions.


Movie editing involves the process of rearranging motion video footage and images for the purpose of eliminating or adding film clips.

The emphasis of the editing curriculum is firmly on storytelling and the relationship between the editor and director. You will learn to apply your craft to the demands of fiction, documentary and animation, creating visual narratives while working with sound, music and, where necessary special effects. Workshops with other industry professionals and students develop concepts of visual storytelling, mise-en-scene, storyboarding, sound design, music and scriptwriting.

Students at university of applied science are trained to be Editors and not mere machine operators. Through hands-on practical training using different software. They are taught the fundamental and aesthetic principles of editing for film and television.

Colleges and universities often offer bachelor's degrees in cinematic arts, communications, or film, video and television production that include an editing component. Students not only gain technical skills in these courses but also learn how to enhance storytelling through editing techniques. Core curriculum typically covers the technical aspects of how films and television shows are made from pre-production to post-production. During class projects, they may write scripts, operate cameras, direct actors or edit material for student films. Coursework often includes:

  • Screenwriting
  • Motion picture editing
  • Directing techniques
  • Post-production
  • Digital cinematography

Entry requirenments

A degree in a relevant subject.


Work experience and opportunities:

The Editing course is part of the Post Production Process, where we are looking to assemble a group of students with diverse and varied backgrounds. You are likely to have some Industry experience or training in your chosen field. Your background may be in the arts or other media, you might be looking for a further professional qualification or wish to broaden your knowledge of film and video editing, taking you to a higher level of work.

Associate degree programmes in film production train students for careers in news, sports, film and television production, animation and advertising. Recent graduates may qualify for jobs that can provide additional training for a career in movie editing, such as:

  • Film editor
  • Commercial editor
  • Designing workshops

A graduate degree in film production with a concentration in movie editing can prepare students for a number of careers:

  • Instructor
  • Post-production executive
  • Producer

Music Industry: Iranian Traditional Music/Classical Music

Unlike other colleges, programmes, and majors, our Bachelor of Science in Music Industry Studies degree is designed to immerse you in the world of the music industry from your very first semester. University students and faculty programmes is an introduction to Iranian Traditional Music, Classical Music and their creative process, as well as the study of the cultural aspects of Iran and how it relates to the different styles of Iranian Traditional Music.

Our distinguished faculty of musicians, music producers, musician managers and songwriters will utilize their real-world experiences to help you master key industry concepts such as production, technology, recording, management, event production, marketing, publishing, distribution, and legal issues.

With the flexibility of this degree, you can also easily add a business, design, or communications minor to your studies without having to complete additional coursework- creating even more opportunities to gain valuable skills and further your career goals.

Work experience and opportunities

Graduates of the Arts and Culture university’s Bachelor of Science in Music Industry Studies degree are leaders in the music industry. They work as producers, recording engineers, music experts in the Department of Culture and Islamic Guidance. They can get license for founding an academy, audiovisual company and a recording studio. They also have a job as a professional musician at the orchestra or as an Iranian and international music player in public and private studios.

Music as a career:

  • Cool career is music production: Careers in music production vary according to your creativity, education and training, hands-on experience, spirit of entrepreneurship, and connections. Professional experience outside the classroom is essential for finding a job or creating your own studio. Most college programmes in production-related fields provide hands-on training at campus and local area recording studios along with internships at large and small music and music tech companies. This is essential for anyone wanting to work in this field. Beyond the technical and musical skills, career success “also requires strong networking skills, tireless efforts to make yourself known to others in the field, being persistent without being annoying, and finding creative ways of solving problems facing others who can become your employer or client.
  • A career in Traditional Music: Do you love Traditional Music? Ever considered what it would take to turn your passion into a career? Traditional Music programmes are all looking for students who are really passionate about Traditional Music, have some kind of background in its language, and are ready, willing, and excited to learn more than they already know. Basic sight-reading skills are expected. Good tone and intonation are also important going into this major.
  • Teaching music to students: Teaching music can have positive and long-lasting benefits for students. Enhanced academic performance and social/emotional development demonstrate how exposure to the arts can help students succeed in school as well as in life.
  • Music Production: The production process also includes various engineering roles that are described as follows: 1.Recording engineer – Decides which microphones to use, where and how to use them, how to process or treat the sound before and after the recording. Recording engineers also manage the technical aspects of the recording session.
  1. Mix engineer – Decides how all of the parts that were recorded in a session should be combined into a stereo recording. A single album may have several different recording or mixing engineers on different tracks.
  2. Mastering engineer – Fine-tunes the audio on all the mixed recordings to make the individual tracks sound good and provide a cohesive sound for the entire album.
  • Majoring in composition: Tips for becoming a composer:

-Listen, listen, listen!

-Expose yourself to composers from different time periods and who compose in different styles. Students today have access to more music than ever before so I always encourage composers to just explore and listen to as much as possible.

-Go online.

-Get on webs and seek out music by living composers that will fire your imagination and start getting to know the music of some of the important figures of the last century.

-Learn to play the piano. Piano is an important tool to be able to realize and experiment.

-Learn to improvise.

-The ability to improvise is crucial for composition – if you can’t improvise, you have no idea how to make things happen in real time.


News Photography

Photographers primarily capture images with professional cameras, and they're often responsible for editing these images using specialized software. These professionals can work in a number of different industries, and many are self-employed. While photography classes are available at many institutions, a bachelor's degree in photography provides the most comprehensive training for someone who is serious about this profession. It adopts an open and experimental approach to fine art photographic practice. Guided by expert staff our students often explore media beyond the photographic image. The course encourages creative dialogue and offers students regular opportunities to exhibit work.

Student Work


Course detail

Content: what students can expect

  • To test and explore the creative possibilities and limits of photography, and be encouraged to develop approaches that feed new and innovative ways of working
  • To consider the broadest applications of image and material within a photographically oriented culture, thinking through documentation, advertising, personal memento, public image, object of expression and then ask how these uses affect our perception of photographic culture
  • To be introduced to color ,as well as black and white darkroom processes, studio lighting, advanced alternative printing, postproduction and color management
  • To investigate methods through which their work reaches its audience; from physical installations, exhibitions and publications, to new media and the web
  • To be taught by prominent artists, critics, curators and publishers
  • To test how their artworks are installed, received and understood by participating in an external exhibition with students from across different universities
  • To explore international ideas about contemporary photographic practice, by accessing different extensive galleries, attending our international programme of artists talks, and by taking part in optional visits to major exhibitions and events
  • To develop ideas and experiences internationally, through optional exchange partnerships with other world-leading art schools


Entry requirements

A degree in a relevant subject.


Work experience and opportunities:

The course attracts students who have an Academic qualification (Academic, Educational and Technical and Vocational training), Empirical evidence (at least 5 years of practical work resume)

The portfolio will mainly be made up of photographic work, but may include work made in other media. It should show an ability to develop and explore ideas

We look for:

  • An ability to explore, articulate and develop ideas
  • An ability to research information and visual material to support your ideas
  • Your portfolio to demonstrate a range of appropriate skills and technical abilities
  • An ability to communicate your ideas visually, verbally and in writing
  • An ability to self-direct and evaluate your own work


Photographers can work in many different fields, so choosing a photography specialization while enrolled in universities helps hone and develop unique photography techniques. Some specialization options include news photographer or photojournalist, fine arts photographer, commercial photographer and scientific photographer. News photographers take pictures of newsworthy events while fine arts photographers sell photographs as art. Commercial photographers use pictures in various media formats while scientific photographers take photographs used for scientific procedures.


Without the proper equipment, photographers cannot perform their work duties. While employers and some schools provide access to photography equipment, photographers typically obtain their own equipment in order to practice and familiarize themselves with the tools of this field. Cameras come in many different types, so researching cameras and tools beforehand is important prior to committing to a purchase. Two formats are available for cameras: film or digital. Additional tools like tripods, lenses filters and computer programmes can assist with taking pictures.

BA Photography students have the opportunity to exhibit their work internally at the university. Our BA Photography graduates have exhibited their work in major competitions and exhibitions. Others have gone on to work for major galleries and publishers, whilst many former students progress to postgraduate study.


Public relations

Why Study Public Relations? Public Relations is an excellent field to go into because it is important to every business and organization. The skills within the field such as writing, speaking, research and establishing relationships are important to any job so you will graduate prepared with real-world skills.

Prepare for a successful career in the growing and dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment. This course is strongly linked to media, and taught by a team of public relations experts who also advise commercial clients. You will explore public relations as a force in the 21st century and its relationship to media, marketing and advertising. Learn key skills for building relationships in media relations, social media, event management, political communication.

Course detail

Content: What to expect

  • BA Public Relations focuses exclusively on public relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. You’ll learn about the essential management of reputation which is at the heart of all successful organizations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organizational goals.
  • You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.
  • Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as, its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.
  • Public Relations is taught at the University of Applied Science – Arts & Culture both as a key function within strategic business management processes and as a driving force in society.
  • The course is part of the Media School and offers a broad perspective of business and culture. Students will leave prepared and ready to add value to their chosen organization’s reputation.


Entry requirements

A degree in a relevant subject.

The course attracts students who have an Associate in Public Relations, a bachelor in Public Relations Media or Electronic Media.


  • The course tutors will review the following key elements when making a decision on your suitability to join the course:
  • They will review your personal statement
  • They will consider your qualifications.
  • They will review your academic or personal references
  • A considered interest in the discipline of public relations and an appreciation of its 'fit' within the world of communication
  • An understanding of the need for a critical and analytical approach (through research and practice) to this area of study
  • Commitment to the study and development of your own creative practice and subsequent career opportunities


Work experience and opportunities:

Graduates from BA Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of MA courses and others will secure successful associate and account management roles in public relations and marketing industries.

Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.

Alumni include many successful professionals based in noted public relations and creative agencies, handling accounts for clients within corporate, public and third sector organizations, or indeed managing or directing public relations within an in-house communications department.

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